Your app ideajust got real
You're not on your own anymore
- A framework you can actually follow
- Templates for every document and activity
- Real app strategy example documents
- Terminology lists for every step
- Dedicated AI chatbot for every single step
- Access to a network of passionate founders
I am dedicated to keeping the From Passion to Product program accessible to everyone by making the flagship course FREE. I've been able to hold two free cohorts so far and hope to hold more next year. Add-on purchases are how I'm able to keep the free version of the course, well, free. So if you've found value in what you've seen so far and you're in a position to, even one add-on purchase makes a real difference.
I highly recommend starting with the workbook. It is an incredible value as it covers the entire course and you can follow it completely without needing the lessons. I am very very proud of it! :)
Abbey
Founder & Head Instructor
p.s.
Keep your eyes on your email to be the first to know of when the next cohort opens up.
the complete app strategy workbook
more than just notes; a step-by-step walkthrough of the entire app strategy process
The workbook is a 200ish page digital companion to the course. Each step has its own exercises, frameworks, and space to work on your own app idea.
By the last page, you have a finished app strategy package. A clear picture of the problem you're solving. A profile of who your users are and what they actually need. A breakdown of what else is out there and how you're different. A plan for what to build and in what order. A plan for how to launch and get people using it. A strategy you can act on.
And because it's digital, it stays with you. A year from now, starting something new or planning a major feature, you may not remember every step and you won't need to. The workbook is the guide you come back to. Every time you do product work, it's there.
Passion to Product cohort recordings
come back years later and see what's new
Some classes are more intense then others. We cover a lot of material and some topics might be a lot to learn for a first time learner. Plus the class moves really fast. Getting recordings means being able to watch when you want at the speed you want
But there's a twist! You get the recordings from every cohort of the free program. If you want to revisit a topic and see the most current information, you'll be able to watch the recordings from the most recent cohort.
NOTE: These are full unedited class recordings.
what people are saying about the workbook
"The workbook is a great resource. Even after going through the course, it's so helpful to have all of the steps and explanations fully written out, with encouragement to actually sit, think about, and write down what I'm working on. There are a lot of gems that I might otherwise forget about throughout, so I expect I'll be reviewing the workbook frequently even in future projects!"
"The workbook provided a clear and approachable framework for turning ideas into actionable projects. The workbook was easy to follow and structured in a way that made it simple to absorb, organize, and reference the material in a practical way. I’ll be continuing to use the workbook as a reference while developing an internal app initiative at work. "
Hi 👋, I am Abbey Jackson
I started as a nanny with no formal tech training, working part-time while on disability. I had an app idea and the same questions you have now. So I taught myself to code, became a mobile app engineer, and worked at cool places like Intel on AR glasses and Rivian on their electric truck and SUV.
That is where I learned how an app goes from an idea to something people use, and it is what I teach here.