Same framework, your way

One Course, Pick How You Take It

Every option teaches the Up Coast App Strategy Framework, and every option gets you into the Up Coast Builders network.

Which one sounds like you?

You don't need to work in tech to learn how to build. The cost of guessing wrong isn't just money, it's also months of your life. So before you start building, you work out who your app is for, what to build first, and how it makes money.

  • A problem real people have, not the one you assumed
  • What else is already out there, and where you fit
  • What goes in the first version and what waits
  • A plan for launching it and getting people using it

Not sure?

Answer two questions and I'll point you to one.

When do you want to start?

Your best fit lights up below. You can still pick any of them.

The App Strategy Workbook

Read it

"I like to read and work things out myself."

The App Strategy Workbook

  • 200ish pages, digital. Every step has exercises, templates, and space to work on your own app idea.
  • Start today and go at your own speed.
  • Includes your place in the network.

$50USD, one time

Get the Workbook →
Someone watching a class at their desk

Watch it

"I'd rather watch someone teach it."

The Cohort Recordings

  • All 9 classes, full and unedited, plus the recordings from every cohort after this one.
  • Start today. Watch when you want at the speed you want.
  • Includes your place in the network.

$150USD, one time

Get the Recordings →
A live class on a video call

Do it live, FREE

"I want to do it with other people."

The FREE Live Cohort

  • 6 weeks, 9 live classes, and 8 to 12 hours a week of your own work in between.
  • No dates yet. The waitlist is the first to know, and you get an invite to my Slack today.

Freeyou pay with your time

Join the Waitlist →

From someone who came in the same way

“The workbook is a great resource. Even after going through the course, it's so helpful to have all of the steps and explanations fully written out, with encouragement to actually sit, think about, and write down what I'm working on. There are a lot of gems that I might otherwise forget about throughout, so I expect I'll be reviewing the workbook frequently even in future projects!”

BethAnne Freund, Knowledge Manager
A team in a workshop

Not just you?

Want This for Your Team?

The same course, taught privately for your company. 1 day, 2 weeks, or 6 weeks.

A cohort of people learning together

Not just your town?

Want This for Your Community?

The same course, in person, with nonprofits in BC's coastal communities. Grant help included.

Learning first

Every Option Ends Up in the Same Place

Up Coast Builders is intentionally built around learning first. Whichever way you take the course, you come in with the shared framework, language, and way of thinking that makes the network work.

  • Read it
  • Watch it
  • Do it live, FREE
  • With your team

Up Coast Builders

A professional network for both technical and non-technical builders. It lives in Slack.

Side by side

Same Course, Different Shape

OptionRead itWatch itDo it live, FREE
What you getThe workbookFull recordings of all 9 classes9 live classes with me
When you can startTodayTodayWhen the next cohort opens
PaceYoursYours6 weeks, together
Other peopleIn the network SlackIn the network SlackIn class and in the network Slack
Network accessIncludedIncludedYou get in by showing up
Price$50 USD$150 USDFree

Stuck on one specific thing right now? Book a 1:1 consult with me, $150 for 60 minutes.

Abbey Jackson

Hi 👋, I am Abbey Jackson

I started as a nanny with no formal tech training, working part-time while on disability. I had an app idea and the same questions you have now. So I taught myself to code, became a mobile app engineer, and worked at cool places like Intel on AR glasses and Rivian on their electric truck and SUV.

That is where I learned how an app goes from an idea to something people use, and it is what I teach here.

About the Founder →